Sony, the electronics heavyweight, is back for another “rumble” in the Blu-ray jungle. After sustaining $97 million dollars worth of damage in their last bout with the Immersion Corporation Sony is becoming more and more familiar with the squared circle of patent law infringement.

Sony is being hit hardest where it hurts the most … the wallet.

Citing violations related to the Blu-ray technology, Irvine, California’s Target Technology Company has come out swinging and Sony is left once again trying to soften the blow. Seeking damages, a suit was filed earlier this month targeting Sony Computer Entertainment America, Sony Pictures, and Sony DADC and claims that products sold and marketed under the Blu-ray lable infringe on a reflective layer material patent the Target Technology Company owns. The patent was filed in April of 2004 and granted in March of 2006.

Target is seeking a permanent injunction which would ultimately prevent Sony from violating their patent rights moving forward, along with damages and multiplied interest due to what they claim to be “deliberate and willful infringement”. All of this leave s us wondering … how much longer can Sony continue to dodge the barrage of legal punches being thrown their way?

Calls to both Sony representatives and Target attorneys have yet to be returned.

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Tags: Blu-ray, lawsuit, target-company

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