Like Sugar, Sony Says PS3 Price May Get “Refined”
by Chad Lakkis on June 15, 2007 at 12:38 am
Not willing to dish out $600 dollars for a Sony Playstation 3? Well you aren’t the minority on this one. Apparently the insanity that is the PS3 price point is about to calm down a bit.
Sony Corp., was quoted in the Financial Times saying that they are looking to “refine” the PS3’s price.
Sony is already well on their way to losing $488 million this fiscal year according to the Financial Times. They believe it is a combination of factor, one of which is a less than attractive price point, another is a passable list of titles. The software issue will eventually correct itself, but the price point is something that Sony may not be able to delay any longer.
Many analysts believe that the drop in price will be in the ballpark of $100 bringing it down to the price of the now obsolete 20 Gigabyte version of the system. However, it would not surprise us one bit to see the PS3 match prices with Microsoft’s Xbox 360 console. What is a few million when you are already losing a half a billion already?
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Tags: console-war, price-drop |
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