Microsoft Drops $50 Million On Grand Theft Auto IV Downloadable Content Exclusivity

Hmm. Maybe someone should have clicked “learn about bidding” first.
According to an earnings call transcript with Take 2′s CFO Lainie Goldstein, Microsoft has spent a total of 50 million dollars acquiring downloadable content for the upcoming GTA IV title.
“The first 25 million is for the first episodic content package that ’s supposed to go out and that is in March of ’08. That’s why it moved into current because it’s in the next 12 months. The second 25 will be for the second episodic, the episode, and that will be later in fiscal ’08.” – Laine Goldstein.
A copy of the complete transcript can be obtained online by visiting this link.











