Microsoft Drops $50 Million On Grand Theft Auto IV Downloadable Content Exclusivity
by Chad Lakkis on June 17, 2007 at 12:45 am
Hmm. Maybe someone should have clicked “learn about bidding” first.
According to an earnings call transcript with Take 2’s CFO Lainie Goldstein, Microsoft has spent a total of 50 million dollars acquiring downloadable content for the upcoming GTA IV title.
“The first 25 million is for the first episodic content package that ’s supposed to go out and that is in March of ’08. That’s why it moved into current because it’s in the next 12 months. The second 25 will be for the second episodic, the episode, and that will be later in fiscal ’08.” – Laine Goldstein.
A copy of the complete transcript can be obtained online by visiting this link.
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4 Comments » |
on June 17, 2007 2:10 am
now that is funny shit. bid 50 mill. haahaha
on June 17, 2007 1:26 pm
thank you for writing about this story man. peace.
on June 17, 2007 1:28 pm
Word, last thing I wanted to do was sift through a transcript but its cool that you linked it for me. Keep up the good work.
on November 27, 2007 12:08 am
It is good that someone writes articles which really matters something. Thank you for this article, it’s full of knowledge which is hard to find in tons of rubbish in our famous world wide web. Regards and good luck!