Microsoft Business Practices 101: If You Can’t Beat Em’ — Buy Em’
The format war race has just gotten a little uglier with Microsoft offering $150 million to Paramount Pictures and Dreamworks for what they are calling “promotional consideration”. In short, the aforementioned studios have agreed to an exclusive HD-DVD deal that will run for 18 months.
If Microsoft dishes out that kind of dough for consideration of a product, you gotta ask yourself what they would be willing to offer for a “no questions asked — you do what we tell you for as long as we tell you” agreement.
