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microsoft-business-practices-101-if-you-cant-beat-em-buy-em

buyoff1.jpg

The format war race has just gotten a little uglier with Microsoft offering $150 million to Paramount Pictures and Dreamworks for what they are calling “promotional consideration”. In short, the aforementioned studios have agreed to an exclusive HD-DVD deal that will run for 18 months.

If Microsoft dishes out that kind of dough for consideration of a product, you gotta ask yourself what they would be willing to offer for a “no questions asked — you do what we tell you for as long as we tell you” agreement.

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1 Comment »

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