With a lower price point and a revamped ad campaign, it seems like Sony is finally on the ball. It begs the question: why didn’t they handle the Playstation 3 like this right from the start? Hindsight may be 20/20, but impressive new sales data (recorded up through the Thanksgiving holiday) says the electronics giant is only looking forward.

According to SCEA, sales of their lead platform are up 245% over last year’s Black Friday and a whopping 298% since the introduction of the 40 gigabyte SKU on November 2. The Playstation brand, including sales of the still-kicking PS2 and PSP, enjoyed gains as well. Unit sales and sales dollars rose 178% and 154%, respectively.

Looks like the holidays are going to be kind to Sony, but will it be kind enough? An increase in revenue is good news no matter how you slice it, but fighting against nigh-impenetrable competition and anecdotal evidence citing gobs of systems still sitting on shelves while nary a Wii is in sight is a struggle the company is going to have to deal with well into 2008.

Today, Sony Computer Entertainment America (SCEA) announced that overall PlayStation brand unit sales during the week including Black Friday increased by 178%, sales dollars increased by 154%.

Below are the sales figures for each PlayStation platform for the week including Black Friday for the top 10 retailers in North America:

PLAYSTATION®3 (PS3™) hardware sales increased by 245% when compared to Black Friday sales last year.

Since November 2nd, and the availability of both the 40GB and 80GB PS3 models, PS3 hardware sales have increased by 298%.

PSP® (PlayStation® Portable) hardware sales increased by 136% when compared to previous week sales.

PlayStation®2 (PS2) hardware sales increased by 287% when compared to previous week sales.

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