According to Variety, Sony plans to launch a new “On Demand” service for the Playstation 3 early next year in Japan, with motoring videos as the initial draw.

In order to promote the imminent release of Gran Turismo 5 Prologue (Dec. 13 in Japan), the first offering will come early; part one of a documentary called “The GT-R Legend Inside Story” will be available for free through December 6.

Besides the freebie, the going price for these downloads will run you roughly $1.85 USD. Though car enthusiasts will be targeted first, Sony most certainly plans on extending its coverage to include all kinds of different content. Whether or not we’ll see a similar service here in the West is unknown, but with Microsoft getting into the media distribution game with the 360, it would only seem logical for Sony to compete. Considering the wealth of content they already own as a company in terms of television and film, piling up good exclusive content wouldn’t be a terribly hard thing to accomplish.

Source: [Variety]

Tags: gran-turismo-5, PS3, Sony, video-on-demand

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