Gerstmanngate: Out With The Bold – In With The Nude

Welcome to the first ever live debate, held between our Associate Editor, Wade Larson, and myself. We believe the advantage to this over a verbal debate, is that each thought can be fleshed out to the fullest, taking the time needed to make sure each response is exactly what the writer intends it to be—as opposed to the instantaneous nature of podcasting.
Chad: Ok, we are going to discuss the firing of Gerstmann from GameSpot….go ahead young Padawan and explain your theory
Wade: The problem I see with “Gerstmanngate” is that there is a lot of speculation but little in the way of hard facts. Gerstmann was of course fired shortly after his negative review of Kane and Lynch, and everyone is suddenly assuming that the review cost him his job. We will likely never know what went on behind the scenes at GameSpot leading up to Gerstmann’s firing. GameSpot’s statement that the firing was a result of internal review is just as likely as the idea that he was fired for his review. Everyone loves a scandal and no one likes “the man,” so it’s only natural that so many people would jump to conclusions, but the bottom line is we just don’t know the facts.
Chad: I wonder if Gerstmann plastered himself with GameSpot advertising before he had his internal review? I am poking fun at this because you are right, there will be no hard facts. But the bottom line is companies like IGN and GameSpot – companies in general – are not in the business of losing money and hiring people who blatantly rip into the games created by the companies whose advertising dollars fund their site is not something they will take lightly. This is why I firmly believe that his review, and furthermore his attitude towards the “corporate beast,” had everything to do with his firing. They are one in the same.
Wade: That may be, but any sort of journalism-based company is not in the business of losing credibility as well. Any news source lives and dies by its credibility as much as its advertising dollars. And, to say that one negative review cost the man his job seems a bit odd, considering GameSpot has given negative reviews to games before. And, they have also used “skins” to advertise games for as long as I can remember.
Chad: If they had it to do over they would have handled it differently, no one is arguing that. Name another firing that generated this much attention? You can’t, because the industry is a fairly new one. And, he is a long time veteran of the site. I am not saying it is simply one negative review; it is the review that broke the camels back. So, yes. That one review in a way got him fired, if you want to be technical about it.
Wade: But how many other slights toward the company came before this review? Perhaps Gerstmann wasn’t getting along with management. It doesn’t matter how long he’s been around, his general attitude towards his superiors could have made this a long time coming. Perhaps his dismissal had nothing to do with the Kane and Lynch review except bad timing.
Chad: This is an example of out with the old, in with the nude. What do I mean by that? Out with an individual who was a long time employee, obviously comfortable, obviously disgruntled and obviously writing reviews that the corporate heads were not happy with. And in with the nude? In with Mr. Maxim.
Wade: Ha, I like that. In with the nude.
Chad: Big controversy, followed by a new hire that says, “Everyone look here!” and in my opinion it worked.
Wade: So you’re suggesting this could simply have been one big publicity stunt? The old saying, “there’s no such thing as bad publicity?”
Chad: I am not suggesting it; I am flat out stating it. In fact, how about this for a headline: Out with the BOLD, in with the NUDE. It is clear his style was no longer welcome.
Wade: What I’m saying is there is no way we can be sure that he was fired because of his negative review. It could have been any number of factors, including long standing internal issues. And since it’s illegal for them to actually say why they fired him, we will never know. GameSpot may be getting slammed for something it didn’t do – and that’s just irresponsible.
Chad: And I am saying that based on the review, the rumors, the reaction of GameSpot regarding the ads afterwards – and my over 10 years experience working in corporate environments – that yes, I believe he was fired over his review: his reviews, his mindset and like I said, he didn’t fit with the nude…err new culture
Wade: LOL
Chad: I mean, he can write, but do we really want to see him in a speedo next to some hot model? Answer: No.
Wade: Perhaps, but companies have been doing “house cleaning” like that for years. It seems to me a much larger issue that a negative review and advertiser pressure.
Chad: You have no proof that he was fired for “other reasons.” Sure the company has come out saying that, but if you believe that; I have a bridge I can sell you.
Wade: And you have no proof that he was fired specifically for his review. My grandfather is fond of saying, “The best kind of argument is the one in which no one has the facts.” And this seems to be one of those situations.
Chad: I have years of experience working for companies large and small that have relied on advertiser support and my experience, paired with what I have read and seen, says he was fired for his approach to reviews, especially negative ones. He was probably told, “Your style doesn’t fit with our new culture,” “You don’t fit in the big picture,” “The company is moving in a new direction…” You get the picture.
Wade: I see what you’re saying.
Chad: Good, now I have to go read some Maxim, if you don’t mind. I love that magazine.
Wade: It is a fine magazine, I won’t argue that. But in my limited experience as a journalist, I’ve learned that it doesn’t do any good to assume anything.
Chad: No it does not. But tell me this: outside of the opinions, both supporting and denying, what do you have to bring to the table that offsets my experience?
Wade: My opinion, and my instinct, tells me there is much more going on than we will ever know. I’m suggesting that perhaps people have judged the situation too hastily. Your experience certainly brings some insight into what “might” have happened, but without firsthand experience, it is still an assumption.
Chad: An assumption that my experience and my opinion tell me was based on his review. Again, I am not saying he made them happy for 10 years and then BAM, he writes one review they disagree with, and he gets the pink slip. I am saying he most likely rubbed the wrong people the wrong way and his last review, which upset a major advertiser and possibly his reaction to the company addressing the matter with him, was the reason he was fired. That and he wouldn’t look good in a speedo.
Wade: So we can agree that this was probably the summation of some larger, longstanding issues. Where we disagree is how much the actual review was part of that. And you may be right. It is certainly possible, I won’t deny that. I’m just hesitant to pin it on that without more evidence.
Chad: Well are you saying it had nothing to do with his review?
Wade: As someone famous once said, “Well Dude, we just don’t know.”
Chad: Answer. Your opinion. Do you believe the review had nothing to do with it?
Wade: I have misgivings about it. It certainly stinks of corporate meddling in editorial affairs, but I still feel that without more evidence we cannot conclude, beyond a shadow of a doubt, either way. And that is my problem. People have made up their minds and I don’t feel the burden of proof has been met.
Chad: Ok, I am not asking you for proof. I am asking your opinion. Do you, Wade Larson, believe it had nothing to do with his review? Do you believe in your heart of hearts that Eidos pulled their K&L advertising because the sales were through the roof and they simply did not want to break anymore gaming records? I mean, what comes after triple platinum anyway? Sheesh …greed?
Wade: I am, at this point, with the evidence I have seen, not willing to commit 100% that the review was the cause of it. I am willing to give GameSpot the benefit of a doubt until I see the smoking gun, if you will.
Chad: So not 100%, but there is a percentage – a part of you that thinks maybe it had to do with the review in some shape or form.
Wade: It is possible. I will admit that. And there is some strong circumstantial evidence in that direction, but at this point it is still circumstantial to me.
Chad: Sure. And had I not spent ten years in a similar environment I would not be leaning as heavily as I am towards the other side. But, if this was tug-o-war, the little knot in the rope is on my side.
Wade: Well, the rope may be shorter on my side, but I’m still not in the mud, so to speak.
Chad: True, but at this point my heels are in the sand, and I am leaning back with all my weight — your toes are dragging — and it’s just a matter of time.
Wade: Well, let’s take it like a boxing match with no K.O., and leave it up to judges’ decision.
WEIGH IN: What are your thoughts on “Gerstmanngate?” We would love to hear your feedback.











