When PR Stunts Go Bad – Gamecock Interrupts Ken Levine at Spike VGAs
With mega-company Take 2 taking home top honors at the Spike Video Game Awards, indie publisher Gamecock was desperately vying for attention. But what’s sadder than “Game of the Year” body art? How about crashing Ken Levine’s acceptance speech in red capes and masks?
Check out the video– the surprised and subdued crowd reaction says it all. Gamecock has since apologized for the stunt, saying that they’d rather have crashed the Fueled By Mountain Dew category instead.
We know these guys want to stand out from the crowd, but upstaging one of gaming’s greatest designers was maybe not the smartest move. Gamecock will rise someday, perhaps, but it might take a bit longer thanks to this stunt.
[youtube width="425" height="335"]http://www.youtube.com/watch?v=wIDDAtVLRZw[/youtube]
Via: Joystiq
