EGM Gets The Cold Shoulder From Sony, Midway, & Ubisoft – Newsworthy?

For those who missed it, EGM (according to Editor Dan Hsu) was supposedly cut off from receiving preview and review copies of games by Sony, Midway, and Ubisoft due to what the publishers felt where unfavorable review scores and or practices.
While I can understand why Dan may have felt the need to call out the poor sportsmanship of Sony’s Sports Division, the low blow of Midway’s Mortal Kombat Team, and the stealthy exit of Ubisoft, I question his decision to do so, and can’t help but feel that an unnecessary trend is beginning to take place.
My feelings are that gaming sites, as well as printed publications, will now start to air their dirty laundry in an effort to proactively defend themselves, and reassure readers that they are on the up and up.
I sure hope that I am wrong, because while I am not saying that this is the case here with EGM, I really don’t want to be reading about how enormous publications/websites will now have to resort to buying games (just like their readers) in order to review them — Boo freaking hoo.
Most gaming outlets (including us) do not receive every game that they review directly from the publisher in advance, and at no cost. In fact, many purchase the majority of their games just like you do.
While I do not necessarily agree with the way the publishers treated EGM here, they are free to decide how they want to distribute their product. Below you will find a reprint of Dan’s editorial from the February issue of EGM via his blog page on 1up.com
Gamemakers have been taking issue with our reviews for as long as EGM’s been around (almost 19 years now). It goes with the territory: Be honest and tough with your critiques, and you’re going to piss just about everybody off at some point. But when I took over as editor-in-chief in 2001, I also wanted us to get more real with our previews. I was tired of the press-release rehashes our industry had become accustomed to, so I asked for more sincerity and opinions from our writers and editors. Naturally, you have to be fair — the products aren’t finished yet, after all — but judging from reader feedback, our opinionated previews have been a hit.
Except with some game publishers, of course. Less-than-totally-positive previews don’t sit well with those who are used to those press-release rehashes. Combine that with our candid reviews, and you can imagine the consequences that we have to face constantly.
For the time being, you’ll get little, late, or no coverage of the following products: anything Mortal Kombat (they didn’t like our reviews), anything from Sony’s sports department (ditto), and now, anything from Ubisoft (it seems our coverage of Assassin’s Creed was the last straw). So in case you’re wondering why you’re seeing so little of these games in our magazines and on our websites, now you know.
What do we do now? Nothing. We won’t treat these products or companies any differently, and we’ll just cover them to the best of our own abilities, with or without their support. Because, after all, we’re writing for you, the reader — not them.
In closing, while I agree that these scenarios do occur, I personally don’t think we should be bickering about them to our readers, and I truly hope that this does not become the norm.











