One of the biggest players when it comes to videogame marketing launched a very simple yet effective flash website today to promote (like it needs promoting) their upcoming Grand Theft Auto IV release.

Get past the age verification, and you will be greeted by a night time New York City skyline laced with tiny white dots (hard to find if you don’t pay close attention during the loading animation) that act as alternative forms of navigation. In terms of primary navigation, the site is separated into two major areas.

The first form of navigation, located in the upper left hand corner of the site, breaks the content into three groupings: people & places, recreation & events, and goods & services. Clicking into one of these sections will display a black and white line art map with glowing dots that signify points of interest.

My personal favorite is “Love-Meet.net”, the service that boasts the promise to “make you whole again”. Love-Meet is complete with a personality test — which is great if you are a man-woman combo with an appetite for self destruction, whose idea of a perfect date involves a hole (to fornicate), dinner (to eat), a movie (to watch), and a throat (to slit).

The second primary form of navigation runs across the bottom of the site, and allows easy access to information, news, videos, screens, downloads. In addition, the bottom bar features links to mutliplayer and music pages, which are currently unavailable.

Whether you are a fan of Rockstar and their games or not, you have to appreciate the humorous approach and sheer marketing genius that fuels the GTA series.

Our Grand Theft Auto IV image gallery below contains 63 images of the game. A handful have been seen before, but the majority are brand spanking new. Enjoy.

Grand Theft Auto IV Images

63 Photos

 

Link: Grand Theft Auto IV Official Site

Tags: grand_theft_auto, grand_theft_auto_iv, new_york_skyline, Rockstar

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3 Comments » shamon on February 11, 2008 8:51 am makes me want this even mor then metal gear 4 balla17 on February 16, 2008 8:43 pm Your just getting me more and more excited Chad Lakkis on February 16, 2008 10:38 pm Balla, where is your avatar? I am disappointed in you. RSS feed for comments on this post. Comment Now Note: Commenting on Ripten does not currently require registration, however to be eligible for contests on the site, you must be a registered user. Name (required) Mail (will not be published) (required) Website Commenting Rules: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Ripten reserves the right to delete comments and ban anyone who doesn't follow the rules. Thanks. Notify me of followup comments Tired of the Goomba? Upload your own custom comment avatar.