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PS3 Officially Past 1 Million in UK & Firmware 2.4 Coming

by Ian Ennis on March 3, 2008 at 6:21 pm

scigwarmingps3salesuk124-copy.jpg

Today Ray Maguire officially revealed that the PS3 has passed the 1 million mark in the UK.

Before Christmas Maguire was very confident that the 40GB PS3 would boost its sales dramaticly through the holiday season, even without PS2 backwards compatability. His fortune telling appears to have come good:

Achieving one million PS3 sales faster than both PSOne and PlayStation 2 is even more gratifying considering PS3 is a premium product introduced at a premium price.

Our momentum will continue with the introduction of in-game communication in the summer, firmware update 2.4 and the strongest line-up of games through our third party partners and our own studios.

I’d personally like to thank our trade and business partners for helping us on the start of the PS3 journey.

There are two things that catch my attention in his comments. One is that the PS3 is selling better than Sony’s other two smash hit consoles in a similar period. Though much of this can be attributed to the growth of the games market, it’s still surprising that the highly priced console has sold so well. Note: the PS2 had two price drops in its first year in the UK - a tactic that Sony had to employ once again.

Secondly, the mention of firmware 2.4 hitting this summer is news to us, especially with the inclusion of (improved) “in-game communication.” This must mean that firmwares 2.2 and 2.3 are on their way pretty soon.

Source: MCV UK

Image: Telegraph.co.uk





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