Big Shock: Incredible First Day Sales for GTA IV

According to industry tracker VG Chartz, early sales data indicates that Grand Theft Auto IV has sold a whopping 2.5 million units in the Americas on its first day of release. This is hot on the heels of reports that the game has sold over 600,000 copies in the UK on its first day, and an estimated 1.7 million units across Europe.
Currently, the game with the most successful launch in history is Microsoft’s Halo 3, which earned about $170 million in the US during the first 24 hours of its release. However, it appears that Rockstar’s long-awaited title is poised to take the crown from Microsoft’s bestseller.
On a related note, GTA IV sales gave Microsoft the edge in the console wars, as more consumers bought the Xbox 360 version of the game than the PlayStation 3 version. A similar pattern was found in the UK, with the Xbox 360 comprising 55% of the total Day 1 sales.











