Comments on: EA Sports: Licensing Adds Realism?

By: Chad Lakkis

Chad Lakkis — Wed, 21 May 2008 20:59:29 +0000

The sad reality is that most people are casual gamers and they will continue to buy Madden based on its legacy and brand power.

By: John Robertson

John Robertson — Wed, 21 May 2008 20:45:52 +0000

You’re right, it’s not cool if they try to sell the game based on the Riddell helmet license rather than an improved gameplay mechanic (which may or not not exist).

By: Chad Lakkis

Chad Lakkis — Wed, 21 May 2008 20:35:04 +0000

I agree John.

EA is clearly talking about the realism that is the logo on the helm and the name on the back of the jersey. Unfortunately, fans of the sport, and not the brand, will not be satisfied with poorly executed attempts to over market and under-deliver year in and year out.

By: John Robertson

John Robertson — Wed, 21 May 2008 20:32:05 +0000

If a game is good enough it can still beat out EA and their exclusive licensing agreements. For example the Pro Evo Soccer series is still wildly succesful despite lacking extremely important licenses – the Premier League license for example.

By: Jon

Jon — Wed, 21 May 2008 20:18:31 +0000

Exclusive:EA’s new Motto!

“E.A. SPORTS-It’s in our Pocket”