
Activision & Vivendi Hope To Exchange Vowes Without Losing Brand Recognition
by Chad Lakkis on June 9, 2008 at 10:00 pm

Modern day marriages often end with the bride keeping her last name, so why the look of awe on so many faces when two large corporations exchange vows, swap a little ink, and walk away bowlegged and smiling with the same brand recognition they had going into the deal?
This is true for Activision Blizzard, who after one final share holder vote on July 8th, will forever merge the world of warcraft with the world of modern warfare.
So bust out your mud covered food rations, and fill your gnomish hands with as many mana pots as you can stuff into a twenty slot bag, because gaming as we know it is about to change — for better, for worse, till poor sales do they part.
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