Sega’s ReBrand Kicks Some Serious Ass
As E3 approaches and I find myself frantically trying to prepare by reaching out to as many publishers as I can before they simply insist that I stop calling, I found myself today spending a few minutes on Sega’s website. As I clicked around, taking it all in, I kept thinking to myself “GO SEGA!”
Back in 2006, brandchannel.com called Sega “played out” adding that their web presence was “dull and disappointing”. To be fair, the last time I remember seeing their site it was dark and not very appealing at all, but looking at it now from a pure design standpoint it is bright, clean, inviting, and has me genuinely rooting for their success. Sega bandwagon — here I come!
Yes, I grew up playing Sega games, so I may be a tad bit impartial when I say this, but in my opinion a video game industry with Sega cranking out blockbuster titles is a win for all gamers.
As a gamer with an extensive background in branding, I am glad to see the efforts of a successful rebrand paying off for Sega. Everything from their website, which changes themes as you cycle through their featured games on the homepage, to the company’s new logo animation and revamped audio branding — it all just seems to work.
Sega’s site with the Incredible Hulk skin applied
Of course they have room to improve in terms of their games, but with a promising Sonic Unleashed title on the horizon, a Marvel deal secured, and some potentially great original games lined up, I am excited about Sega’s future.
Forget about logistics for a moment and ask yourself this – would you welcome a Dreamcast 2 into your home? I sure as hell would.
