As E3 approaches and I find myself frantically trying to prepare by reaching out to as many publishers as I can before they simply insist that I stop calling, I found myself today spending a few minutes on Sega’s website. As I clicked around, taking it all in, I kept thinking to myself “GO SEGA!”

Back in 2006, brandchannel.com called Sega “played out” adding that their web presence was “dull and disappointing”. To be fair, the last time I remember seeing their site it was dark and not very appealing at all, but looking at it now from a pure design standpoint it is bright, clean, inviting, and has me genuinely rooting for their success. Sega bandwagon — here I come!

Yes, I grew up playing Sega games, so I may be a tad bit impartial when I say this, but in my opinion a video game industry with Sega cranking out blockbuster titles is a win for all gamers.

As a gamer with an extensive background in branding, I am glad to see the efforts of a successful rebrand paying off for Sega. Everything from their website, which changes themes as you cycle through their featured games on the homepage, to the company’s new logo animation and revamped audio branding — it all just seems to work.

Sega’s site with the Incredible Hulk skin applied

Of course they have room to improve in terms of their games, but with a promising Sonic Unleashed title on the horizon, a Marvel deal secured, and some potentially great original games lined up, I am excited about Sega’s future.

Forget about logistics for a moment and ask yourself this –  would you welcome a Dreamcast 2 into your home? I sure as hell would.

Tags: Dreamcast, Dreamcast 2, E3, marvel, SEGA

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4 Comments » HombreMega on July 2, 2008 12:22 am I am running to my closet right now to give my Dreamcast a hug. Andrew Podolsky on July 2, 2008 12:53 am Dreamcast 2… just a dream. Sonic and Nights on the Wii haven’t really catapulted Sega back into the business to where they once were. Bruce Almighty on July 2, 2008 3:15 am It’s 3:00 am, do you know where your Dreamcast is? LordCancer on July 3, 2008 1:43 am Mines in a box. Sonic and Nights were never really what was great about sega and putting them on wii is like using a limp catapult to fire blanks. RSS feed for comments on this post. Comment Now Note: Commenting on Ripten does not currently require registration, however to be eligible for contests on the site, you must be a registered user. Name (required) Mail (will not be published) (required) Website Commenting Rules: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Ripten reserves the right to delete comments and ban anyone who doesn't follow the rules. Thanks. Notify me of followup comments Tired of the Goomba? Upload your own custom comment avatar.