Sega’s ReBrand Kicks Some Serious Ass
by Chad Lakkis on July 1, 2008 at 11:53 pm
As E3 approaches and I find myself frantically trying to prepare by reaching out to as many publishers as I can before they simply insist that I stop calling, I found myself today spending a few minutes on Sega’s website. As I clicked around, taking it all in, I kept thinking to myself “GO SEGA!”
Back in 2006, brandchannel.com called Sega “played out” adding that their web presence was “dull and disappointing”. To be fair, the last time I remember seeing their site it was dark and not very appealing at all, but looking at it now from a pure design standpoint it is bright, clean, inviting, and has me genuinely rooting for their success. Sega bandwagon — here I come!
Yes, I grew up playing Sega games, so I may be a tad bit impartial when I say this, but in my opinion a video game industry with Sega cranking out blockbuster titles is a win for all gamers.
As a gamer with an extensive background in branding, I am glad to see the efforts of a successful rebrand paying off for Sega. Everything from their website, which changes themes as you cycle through their featured games on the homepage, to the company’s new logo animation and revamped audio branding — it all just seems to work.
Sega’s site with the Incredible Hulk skin applied
Of course they have room to improve in terms of their games, but with a promising Sonic Unleashed title on the horizon, a Marvel deal secured, and some potentially great original games lined up, I am excited about Sega’s future.
Forget about logistics for a moment and ask yourself this – would you welcome a Dreamcast 2 into your home? I sure as hell would.
 |
|
- Yu Suzuki Out Runs Virtua Sega Employment
- Sales of PS3 Jump 300% Durring November
- Sega Previews Guns ‘N Gore with Chips ‘N Doughnuts
- Activision & Vivendi Hope To Exchange Vowes Without Losing Brand Recognition
- 300 Blu-ray Movie Review — Madness? This is Sony!
- Prices for Older PS3s Double in Japan
- Could the Wii’s Dirty Lens be a Filthy Lie?
- Site Undergoing “Growing Pains” - Transfer To New Server Underway…
on July 2, 2008 12:22 am
I am running to my closet right now to give my Dreamcast a hug.
on July 2, 2008 12:53 am
Dreamcast 2… just a dream. Sonic and Nights on the Wii haven’t really catapulted Sega back into the business to where they once were.
on July 2, 2008 3:15 am
It’s 3:00 am, do you know where your Dreamcast is?
on July 3, 2008 1:43 am
Mines in a box. Sonic and Nights were never really what was great about sega and putting them on wii is like using a limp catapult to fire blanks.