
Activision Blizzard CEO Bobby Kotick Explains Companys ESA Exit
by Chad Lakkis on July 10, 2008 at 8:36 am

Activision Blizzard CEO, Bobby Kotick, discusses the companys split with the ESA in an upcoming interview with Variety. The full interview has yet to be published, however a few short quotes pertaining to Activision’s involvement with the ESA were transformed into a write up.
When asked specifically about their break up, Kotick attempted to clarify stating:
“… don’t view it as anything but time off …”
The logic, explained by Kotick below, revolves around the merger, controlling expendatures, and interum decision making.
“With the combined companies, the dues went up enough that I said for it to make sense [to spend that money], we have to make a strategic plan … We don’t have that because nobody owns it for us right now.”
I will attempt to predict the collective reaction by ESA upon hearing this news. “So you’re telling me there’s a chance.” - Lloyd, Dumb & Dumber. If no one owns strategic planning and company expendature, why is Activision going to be present at Comic-Con? Maybe the “time off” would better be described as “time off to see other people”.
Source: Variety
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