Microsoft: E3 Not Big Enough Stage For Halo Announcment
by Chad Lakkis on July 24, 2008 at 5:20 pm
In a recent interview, Microsoft’s Senior Vice President of Interactive Entertainment, Don Mattrick, responded to Bungie’s public disagreement with the company’s decision to put off their E3 Halo announcement. Mattrick was quoted saying:
“One of the things that we decided, when you have the number one game in the world as we have in Halo, it’s a safe prediction that if we do a separate event for Halo, that it’ll be well-attended, well covered …”
As a member of the press who was in attendance for the Microsoft’s press conference, I find their reasoning absurd. The attendance numbers were announced well in advance of the event, and yet they waited until the last moment before pulling the rug out from underneath Bungie.
Many (including myself) expected a response from Microsoft that cited something along the lines of production issues. However, the company instead decided to come out pointing its finger at E3’s size and significance.
True or not, the comments made by Mattrick add salt to E3’s already gaping wounds. The event of old is rolling in it’s grave right now.
Source: Eurogamer
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4 Comments » |
on July 24, 2008 6:05 pm
Very lame. To see this sort of public bickering between Bungie and MS is not doing their image any good. Seems to be that MS and Bungie are having a fallout. The days of MS’s way or the highway are long over. MS you better play nice or you are going to get even more backlash then you get right now. They seem like a company that is very difficult to work with and that can’t be a good message you want to send to potential partner’s.
on July 24, 2008 8:49 pm
I don’t understand something.. I thought that Bungie bought their company back because Microsofts plans for them consisted of Bungie devs tied to computers making Halos till the end of time… yet now that they’re seperate, they’re being bossed around by Microsoft while making a Halo for them…. why didn’t they just stay with Microsoft?
on July 24, 2008 8:52 pm
It would seem that they broke ties in terms of being owned by MS, however if they were hired and paid to create a game where MS is the publisher, I would assume that all of the same rules would then apply.
on July 25, 2008 6:36 am
This is very unfortunate, I was there and hoping we would hear something.
As for the Microsoft / Bungie relationship, Bungie is now on its own, but part of the deal was anything that Bungie develops, MS gets first rights, then if MS doesn’t want it, then they can go shopping around.
Though I feel if MS continues to make decisions like this, it wouldn’t surprise me to see Bungie trying to get out of this deal