Sonic Gets Taken to the Cleaners: Sega Reports $963 Million Q1 Loss

Gary Busey as Sonic the Hedgehog – hide the women and children

First-quarter results from the industry mainstay posted SEGA at a loss of $963 million.

Despite the brutal blow, consumer growth has gone up 90.6%. However, the company’s current woes can be laid directly at the feet of Sega’s pachinko arcade interests which cost them more than $39 million.

However, Videogame sales have continued to climb for the publisher as Iron Man and Valkyria Chronicles continue to exceed sales expectations in Japan and worldwide.

No word yet from the titular blue hedgehog on the considerable loses of his sugar-momma Sega. Those close Sonic say that he now wishes he hadn’t spent all his money sniffing lines of blow of the ass of Princess Elise.

Source: gamesindustry.biz

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  • http://www.ripten.com Wade

    at least the blow explains why he’s always moving so fast.

  • Abaddon

    My…has sega lost the path

    My guess is they were too arcade centric in the mid-90′s while the real war was taken to our homes,Nintendo never lost sight comercially(although I don’t like a bit N64 or GC;SNES is for me the last of their good consoles),sony got the idea of invading the living room right while sega was investing hard in the MODEL series,Naomi,etc.

    They were Dazed & Confused,throwing money in all directions,and the worst of all:They Raped Sonic in the A. lol

    Poor Sega…