MS: We Didn’t Have to Buy FFXIII Exclusivity

Microsoft marketeer Albert Pennello claims that they didn’t have to line Square Enix’s pockets to break FFXIII’s exclusivity – the publisher was attracted by the success of 360.

The global marketing director claimed that “a publisher like Square can’t ignore” the size of its install base.

“I think the most obvious reason that [Square Enix] made the announcement is just looking at the success of our console. I mean, we’re the leading console on a worldwide basis, we’re more than double the install base on the US.”

“I think it’s easy to assume that something is going on behind the scenes, I think the more obvious answer is we’re doing really well and the game creators want their games to be where the most people and the most consoles [are], and right now that’s the Xbox 360.”

Notice how he craftily avoids mentioning Japan though.

Source: Mundorare (via Videogaming24/7)