DLC: Where Are They Now?
The Internet age has lifted humanity up to a fast-paced, easily accessible society. When it comes to console videogames, online gaming has become an essential part of the overall experience.
Ten years ago when a gamer would complete a twelve-hour single player game, the experience was all but over, and the only way to enjoy the game further was to play it all over again, running through the same occurrences with little to no fresh experiences. Flash forward ten years later, and gamers can now rejoice as their short-lived single player experience may now be expanded through the infinite realms of online gaming and downloadable content.
While online play might be something that has been engraved into the videogame industry for over a decade now, downloadable content (DLC) is a newly introduced concept that allows developers to create fresh content such as maps, characters, and items so that a twelve-hour single game experience could be a whole new experience the second or third time through.
Downloadable content is available through the Xbox 360’s Xbox Live and PlayStation 3’s PlayStation Store ranging from prices of $5 to $10, which can be paid with a pre-paid card bought in stores such as Gamestop or with a debit/credit card. Downloadable content varies between games– for example, Rock Band’s DLC is typically a pack of 3 new songs, while Call of Duty 4’s DLC is a bundle of new multiplayer maps which provides the player with a variety of environments.
As a result, those small $5 or $10 investments may add just a few more months of fresh gameplay for that particular title. In 2008 alone, titles such as Call of Duty 4 and Halo 3 were friendly to the DLC community. However, there are two titles that promised to appeal heavily to the DLC community, but as of today, they have failed to pursue that promise.
Grand Theft Auto IV
At the time Grand Theft Auto IV was initially announced at the 2006 Electronic Entertainment Expo (E3), specifically for Xbox 360 owners, the hype machine was in full swing when it was declared that episodic content would be released exclusively for the 360. After a few delays and long periods of anticipation for new information, GTAIV finally released onto the Xbox 360 and PlayStation 3 consoles in April 2008.
The game was met with critical accolades, boosting revenue higher for Take Two Interactive and ending a long, seven year wait for the new title. Gamers were finally satisfied, but the DLC announcement is something that Rockstar has been tight lipped on all year. By now, the initial buyers of GTAIV have probably completed the game at least one time, and have delved deep into the title’s stellar online realm. While GTA games in the past have withstood their lifespan without DLC and multiplayer, GTAIV is different in that respect. Microsoft in particular used downloadable episodic content in the title’s marketing.
The planned release for the DLC was set for sometime in early Fall. However, it seems that the wait for episodic content will go on into November or December 2008. Now that September is here and no official word on DLC has surfaced, uneasiness is beginning to settle in the minds of many owners.
We still don’t know when DLC for GTAIV will come about, and what it will contain. Could it be a new plot layered over the current story, or could it be a totally new location such as Vice City? The possibilities are endless, and let’s just hope that whatever comes out will truly live up to the high expectations and appease the masses.
Mass Effect
When Bioware, developers of Star Wars: Knights of the Old Republic and Jade Empire, introduced Mass Effect during the 2005 X05 convention, RPG gamers were instantly taken in by what appeared to be the flagship RPG for the Xbox 360. After the game was released in November 2007, it was met with great praise across the board and brought home a large number of awards.
One of the key selling points was that between all three games (Mass Effect is a planned trilogy), DLC would bridge the games together plot-wise. At least, that was the idea, because ten months into the release, Bioware has only released just one DLC mission that does not bridge the story between Mass Effect and Mass Effect 2, but rather branches off the main path into something trivial.
Bioware has also been secretive about future DLC, almost to the point where the Bring Down the Sky DLC for Mass Effect will be the first and only downloadable content that gamers see. I was visiting the Mass Effect forums on Bioware’s website and I ran into this statement made by the Community Communications Coordinator, Chris Priestly:
“There may be more DLCs in the future. Currently, we’re keeping our cards close to our chest, so you’ll have to wait and see what we come up with. Stay tuned.”
The choice of words “There may be more DLCs in the future” amuses me. From what we knew, it was a given that there would be multiple DLC packs for Mass Effect, so now it has been downgraded to an uncertain “may be”? Mass Effect is a great game, but it suffers a short playing time as the main storyline can be completed in less than 15 hours, which is short by RPG standards. So while it’s almost a given that DLC is in high demand for Mass Effect, but when will owners ever see more of it?
Each generation of videogames comes with a specific demand from its audience. The 90s was the graphics age and the new millennia brought online multiplayer. Now that online multiplayer has been established, downloadable content will be the next great demand in the next decade. Hopefully developers and publishers will key in on this model and make good use of it. As for Grand Theft Auto IV and Mass Effect, well, we continue to wait.
