In a move that’s well beyond any lame Second Life appearances, the Obama campaign has bought ad space in Paradise City. EA confirmed the ad buy to website Gigaom today– check out their statement after the jump.
EA told Gigaom:
“I can confirm that the Obama campaign has paid for in-game advertising in Burnout,” Holly Rockwood, director of corporate communications at Electronic Arts, the game’s publisher, told me via email, noting that EA regularly allows ad placements in their online games. “Like most television, radio and print outlets, we accept advertising from credible political candidates,” she continued. “Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.”
However, the McCain-Palin ticket has been getting some in-game publicity of their own. Recent (unofficial) appearances by the GOP VP Candidate have popped up in games as diverse as Bayonetta, Rock Band 2, and Tomb Raider.
We’re also looking forward to Wednesday’s final debate, when the candidates will fight a duel in a lush outdoor garden. A preview of this can be found below.