Gaming is serious business, and Ubisoft is dishing out 10 million dollars to make sure that you are well aware of their holiday line up, which includes Far Cry 2, Shaun White Snowboarding, and the new Prince of Persia.

The advertising extravaganza kicks off tonight, at 10pm, during the season premiere of South Park on Comedy Central, as commercials for Far Cry 2 and Prince of Persia mix it up with Cartman and the boys. Snowboarder Shaun White gets his day in the South Park sun when episode two hits next week.

Fans of the popular show Family Guy and the Tom Brady-less NFL will get their fair share of Ubisoft big budget advertising love as well. Let’s hope the commercials are entertaining, because it seems we will be seeing a lot of them.

Source: news.softpedia.com