Schappert: Xbox LIVE is a Great Way to Market Smaller Budget Games
by Sal Romano on October 25, 2008 at 2:38 pm
In a new interview, Xbox LIVE boss, John Schappert, tells us that Xbox LIVE offers a way to get games out in front of consumers that would have a difficult time doing so via the traditional retail channels.
“There are games coming that would not get the space at retail, and that’s a big part of why we’re refreshing the system,” said Schappert.
“We want to widen the content to make it more accessible for different users. It’s pretty hard to get retail distribution these days, and shelf space continues to be a challenge and people are opting for that – Penny Arcade is a great example of that.
He continued by citing specific examples:
“Look at Geometry Wars 2, Castle Crasher and Braid.”
“They’re seeing tremendous success. That’s exactly what we want on our service – when retail gets pressured, you can go online.”
Schappert adds that the Xbox 360 has a great mix of genres flooding it’s game library, and how that mix will continue with future releases.
“We’re going to continue to see a great mix. At retail, you can find casual games, RPGs, action games. We are like an online retailer in essence with our Arcade, and you are seeing those titles.”
Source: MCV
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