Wow. The (remaining, R.I.P.), Beatles have just licensed a number of their songs to Rock Band. This would just be the most popular DLC to date. On top of that, it’s revolutionary (especially for Harmonix & EA) because The Beatles never license their songs to anyone. You can’t even buy their music on iTunes, and Apple’s been trying for years.
The following is a quote from the Wall Street Journal which broke the news:
The Beatles have licensed songs to MTV Networks’ Rock Band videogame series, according to several people familiar with the matter, a coup for the Viacom Inc. unit in its battle with rival Activision Inc. for supremacy in the world of rock and roll video games.
How Harmonix & MTV Music managed to swing this (rumor has it that all they needed was love.), I’ll never know, but somewhere, Steve Jobs is sitting in his eggshell white iFortress crying. I’m sure the Guitar Hero: World Tour development team will soon join him, cymbals in tow, for this is also a huge blow to GHWT, whose launch has produced relatively unfavorable results. I, on the other hand, spent the past 30 minutes trying to seep Beatles puns into this post, and failed miserably. Help! Hit the jump for the press release.
Apple Corps Ltd. and MTV to Announce Exclusive Agreement to Develop Unprecedented Global Music Project
WHAT: Apple Corps Ltd. and MTV to announce an exclusive agreement to develop a global music project.
WHO: Jeff Jones, CEO of Apple Corps, Ltd. Judy McGrath, Chairman and CEO of MTV Networks Van Toffler, President of MTV Networks Music/Logo Group
WHEN: Thursday, October 30, 2008 2:00 pm UK Time, 10:00 am ET, 7:00 AM PT
About Apple Corps. Ltd. Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 28 million-selling album The Beatles 1 and the The Beatles LOVE show and CD. Further information on The Beatles’ projects can be found at www.thebeatles.com.
About MTV Networks MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, Gametrailers and Xfire.
Source: Wall Street Journal (thanks, p0wer-glove!)
UPDATE: It seems that the Wall Street Journal’s report citing “several people familiar with the matter” were not familiar enough. Rather than appearing in Rock Band 2, The Beatles are going to be getting their own game. Read more…
