Nintendo Drops the Red, Fixes What Ain’t Broke
by Dan Landis on November 26, 2008 at 10:15 am
According to Kotaku’s mailbox, Nintendo of Europe has officially changed their logo from the well-known red ‘Nintendo’ to the one seen in the above picture. Yes, the only difference between the two is the fact that it is now gray instead of red. What gives?
According to Nintendo’s PR partners, Popular PR, there really is no reason given other than “please start using the gray one”. The translated email reads as follows:
Dear Media Partner,
For several years, a new generation of Wii and Nintendo DS games have adorned themselves with a new logo, in discrete grey.
In various publications the former logo, with red lettering, can still be seen. In the event that you have not already done so, we would like to sincerely ask you to now only use the current, gray Nintendo logo.
Yours sincerely,
The team from Nintendo & Popular PR.
This reminds me of when the Army changed their slogan from “Be all that you can be”, one of the most recognized mottoes in the world, to the incredibly retarded “An Army of One”. Nintendo’s new logo at least didn’t really change anything except the color, but it still begs the question: why?
Source: Kotaku
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16 Comments » |
on November 26, 2008 10:23 am
Cookigaki believes the reason is simple: Nintendo hates colors. And by the way, Cookigaki does not approve!
on November 26, 2008 10:30 am
That’s stupid.
on November 26, 2008 10:38 am
I approve of what Cookigaki said!
on November 26, 2008 10:46 am
I approve of what Sam said!
on November 26, 2008 11:24 am
that’s fucking stupid…the red logo was the shit!!!
on November 26, 2008 11:53 am
Confirmed: Reggie thought the (ketchup) red logo was offensive to his people.
on November 26, 2008 12:07 pm
Nintendo just wanted a color (shade) to match the Wii and that color is bland pale gray. Just like the experience you have playing the Wii and browsing the Wii catalog of games.
on November 26, 2008 12:10 pm
Haha, Burn.
on November 26, 2008 12:23 pm
I agree with Madpuppy, Nintendo ‘new’ look is just like their graphics on the Wii. BORING.
on November 27, 2008 4:36 am
Cursed color Nazis!
Gray just doesn’t suit Nintendo’s colorful games at all…
If they were going to change the logo, they should have made it a different color instead of just taking away the color…
on November 27, 2008 9:10 pm
Great,they just have to admit they signed a deal with the devil now.
on November 28, 2008 9:53 am
Um letter seys that grey has been the logo color “for several years” now. Also, why did you say the color of Mario is grey as well? That’s not true at all lol
It doesn’t really matter, as other companies that develop for nintendo will put the logo in whatever color they want. SNES games somtimes had the logo color as white and not red.
on November 28, 2008 10:28 am
Uhhhhhhhhh……… I never said Mario was grey. He’s grey in the picture because Nintendo is officially getting rid of the red. It’s just a metaphor.
And they are saying “It’s been grey for years so stop using red.” Just because we’ve seen grey Nintendo logos doesn’t mean we knew that was the new “official” logo and that red was no good. In this letter they are formally asking the media to stop using red completely.
And you are right. Companies will likely put the logo in whatever colors they want. What’s funny is that most first-party Nintendo games still use red. Just look at the Wii versions of Zelda and Mario Kart.
on November 30, 2008 12:44 pm
My speculation are that the next logo will be transparent, and thus nintendo will dissappear from the game industry. (jk nintendo fanboys)
on November 30, 2008 3:16 pm
Are you kidding ME!! Nintendo is going to have an all new system that will have a processor with 8! you heard it right, 8 Z80 processor cores(inelegant design). each running at 6mhz each! they also decided to dispense with a graphics chipset and do all graphics with the new processor. ram will be limited to a whopping 80k each core will be addressed it’s own 10k to utilize for various tasks eg: high quality midi, collision detection, colors etc.
It will be the pinnacle of the Less is more policy that the big “N” has adopted that has been so successful with the Wii.
And name of this new innovative console?
well, that’s easy. the Nintendo “Why”
on March 14, 2009 6:45 pm
red makes your heart beat faster so maybe they where effraid of getting someone a heart attack(i do not approve!!!!!)