Kotaku has received some scans of a Dublin newspaper’s advertisement for Sony’s recently released Resistance 2. This isn’t particularly amazing. What is amazing is that the adverts pose as full front-page stories with the headline “America Under Attack” and an image of the giant Chimera attacking Chicago. The campaign includes an address from the “President” of the US and an analysis of the alien threat.

One of the best things about this is that it only advertises the game itself on one of the four pages; the headline page includes nothing but what seems like genuine news. For anyone not knowing the game and being very gullible, that could indeed be a scary headline. The Metro newspaper is free, so expect plenty of people to look at this ad thinking it’s real. This wins at guerrilla marketing.

Tags: advertising, awesomeness, PS3, Resistance-2, Sony, viral

• New Resistance 2 Screens Infiltration the Internet
• Resistance: Fall of Man Sequel Ready for Pre Alpha Testing
• Resistance 2 Trademarked by SCEA
• Ian Enniz, Contributor (Dublin, IRE)
• First High-Res Resistance 2 Screenshots
• Insomniac Rock Out: Resistance 2 Easter Eggs, July 2008?
• Cliff Bleszinski: Comparing Gears of War 2 to Resistance 2 is “Largely Apples to Oranges”
• Wii: Resistance Fall of Mandy?

No Comments » No comments yet. RSS feed for comments on this post. Comment Now Note: Commenting on Ripten does not currently require registration, however to be eligible for contests on the site, you must be a registered user. Name (required) Mail (will not be published) (required) Website Commenting Rules: No hate speech allowed. If you must argue, please debate intelligently. Comments containing selected keywords or outbound links will be put into moderation to help prevent spam. Ripten reserves the right to delete comments and ban anyone who doesn't follow the rules. Thanks. Notify me of followup comments Tired of the Goomba? Upload your own custom comment avatar.