EA’s Glen Schofield hopes for Sony to “figure it out”

In the depressing economic times that the United States is currently going through, not a lot of money is being spent by consumers today, especially when they can find a similar item for a lot less.

Speaking to Games Industry Biz, Electronic Arts’ Redwood Shores general Manager, Glen Schofield, released his feelings towards Sony’s PlayStation 3 platform and its status during this hard economic times.

“I’m really not sure what’s going on with Sony,” he said. “They’ve been such a great, great partner and PlayStation 2 being such a great machine that, God, I hope they get out of this and they figure it out and they’re around for a long time.”

When asked about a PS3 price cut, he commented with, “You know, I can’t tell them what to do. I don’t know their finances.”. He later clarified that by having all three major consoles doing well in the market, it sheds great light on the videogame industry, “I love having the three major machines like that.”

I’m no financial genius, but common sense would tell me that if Sony is expecting to come out on top or at least have a decent performance, they will have to do something about the price before it will look attractive to the consumers. This is not the PS1 and PS2 generation where consumers bought the product on name alone; the Xbox brand has came a long way and Nintendo is back in business, so Sony is going to have to take some bolder moves this generation.

Source:  GamesIndustry.Biz

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  • madpuppy

    It’s kind of a bad situation for Sony, I was thinking, if they drop the price of the PS3 too low it actually could hurt the sale of standalone Blu-ray players. Name brand blu-ray players go for about 300.00 now and maybe they have a deal with their partners that may prohibit a dramatic price drop. after All, eliminating the gaming, dlna and wireless , The PS3 is one of the best, future proof bluray players on the market for the past 2 years with the ability to firmware update to the latest audio, video codecs and blu-ray specs.

  • Crow T. Robot

    I think in the long run when/if they do a price drop in April by $100 it’ll show up in profit in the long run. Selling more consoles, yes, they’ll lose mulla from making the hardware in such with the price drop buuuut that’s probably and most likely a sacrifice SONY will have to take if they want to show people they’re still in the game and try not to look so greedy. Now they just need to work on the customer service.

  • madpuppy

    In the not to distant future (la la la) somewhere in time and space (la la la)…