N4G Cares Not for Contributors, Only Bottom Line

Sites with user driven content sound great, but are they? N4G can be viewed as an example to many who have used it over the years of a site which started out great and has become little more than a corporate mouthpiece in recent months.
If you have tried to submit a story containing video or images to the site recently, chances are that you have been met with hordes of individuals directing you to embed the video/images. That wasn’t always the case. The site used to be much more laid back and willing to reward the sites hosting the content as long as they had a link to it on their own. So what has changed? Well, one thing that hasn’t is N4G’s official policy regarding the inclusion of video and images (shown below):
Attach Video (Step 3)
This step is optional, but if your story is linking to YouTube, GameTrialers.com or any other video site you can embed the video into your N4G news post. To do this copy and paste the video code into the “Attach Video” form. To find the video code look for words like “Embed” or “Add Video to Website” on the video sites.Adding Story Images
If your news post link to some new Halo 3 screenshots you can also upload those screenshots to N4G.com. Many readers are unable to visit the source sites because their workplace blocks access to game sites like IGN and Gamespot. By uploading some of the screenshots to N4G these readers will also be able to view the new screens.
The policy does not say that you must embed the video or images in the post you make, it simply says that you “can”. So, if the policy hasn’t changed, why are so many of the people that use N4G to promote news getting so much slack? The answer lies in the vision of the site’s moderators (some of which run their own gaming sites which clearly causes a conflict of interest on some level).
It seems that these moderators have decided to create their own law (one that is not echoed in the site’s official policy outlined above). Below is a post that appears in the site’s forum (the place everyone goes to look for official policy updates – not):
Time for a bump, as this came up today.
Embedding videos is optional for this reason only: Some sites do not provide embed code (major news networks, for example).
If there is embed code, it has to be embedded.
Let me tell you what is really going on. N4G merged with gaming site Gamesradar not long ago, and now acts as the news feed for that site. Having worked in the web design/user interface industry for nearly 10 years before starting Ripten, I can tell you that companies like to minimize clicks. A user coming from Gamesradar would have to click the news link on that site taking them to N4G and then click once again to see the actual video or image hosted on the source site. But that is way to many clicks for a Gamesradar reader. So while the policy on the site says you have an option, it seems that N4G is more than ready to force its contributors to embed content to help their cause even if it means hurting those who helped them build their presence in the first place.
N4G used to be a great site to help get news out to the masses if your site was just getting started. In fact, when Ripten started, I had been asked to help promote N4G by one of their founders through the addition of a social network button allowing our readers to submit our content to their site. I believed in what they were doing and saw the benefit of working with them. However the dictatorship that exists now with the site’s moderators has left a foul taste in the mouths of many.
This is not about Ripten’s “beef” with N4G. The reality is that we rarely create our own video content, however there are large gaming sites, and even lesser known outlets like HipHopGamer, who are creating their own video content and being forced to embed that content on N4G. HHG has openly expressed his distaste with the strong arming tactic, and I have personally spoken with individuals responsible for distributing the video content created by even main stream outlets, and it is safe to say that they have also experienced the embedding strong arm of N4G.
You may not like our content. You may not agree with our opinions. All of that is fine. What you should however agree with is that what drew contributors to N4G was in large part the ability to drive traffic to the news they found/created (the elite were even offered bonuses to do so, some of which are rewarded with the site’s moderator title today). That appeal is fading, and it should serve as a warning to us all the next time we consider helping a site that revolves around user generated content get its feet off the ground. I don’t “hate” N4G, but I do find the direction the site is heading to be an unfortunate one.
In the immediate future, it seems that sites creating original content will need to do away with the embed feature or insert multiple ads into their video to offset the loss of direct traffic. Sound off in the comment section below.











