Microsoft responds to Obama’s Xbox Comment
In a recent speech at the NAACP 100th anniversary event, President Obama encouraged parents to “put away the Xbox.” Microsoft took the President’s slight condemnation and spun it into a positive.
The President remarked:
To parents, we can’t tell our kids to do well in school and fail to support them when they get home. For our kids to excel, we must accept our own responsibilities. That means putting away the Xbox and putting our kids to bed at a reasonable hour. It means attending those parent-teacher conferences, reading to our kids, and helping them with their homework…
-to which Microsoft answered:
We agree with President Obama that it’s a time for families to work together so that kids use media in ways that are safe, healthy and balanced. Xbox 360 is the only console gaming system that has a timer feature allowing parents to set time limits for their kids, as well as parent controls to enable parents to set limits on what their kids are playing and watching.
That’s some pretty crafty work from Microsoft there, turning Obama’s remark into an endorsement of sorts. Put away that Xbox, kids!
