Yes, you may be one of the few people posting pictures and video of yourself holding a PC version of Borderlands on the web, but the laugh’s on you if you actually try to play it. It seems that a few retailers out there jumped the gun and “accidentally” sold the title to PC hungry gamers (and maybe a few unsuspecting parents with good intentions) before its scheduled October 26th North America and October 30th International release dates.

In response to this news, 2K Community Manager Elizabeth Tobey, wrote the following on the company’s official forum:

Hey guys,

Yesterday we learned that a fraction of the PC copies of Borderlands were accidentally sold to consumers in some countries but that gamers could not activate their copies yet. Since we learned of this problem, we have been looking into the issue to find the best possible solution for everyone.

I’m going to be completely honest with you guys right now. It is not possible for us to move the planned release date of the game forward. We could not possibly get the games into stores worldwide and out for digital distribution any earlier than planned. Less than 1% of all copies were sold, and if we unlocked the game today, illegal versions would most likely appear on torrents by the evening. I am sure all of you want our PC launch to be as successful as possible, and we simply won’t be able to manage that any earlier than already planned.

I want to apologize for those of you who have gotten the game ahead of our release date, and ask for your patience and understanding. The game will be ready in the US and Canada at midnight eastern standard time on Monday, October 26th, and internationally by Friday, October 30th.

-Elizabeth

This is truly unfortunate if you believe the majority of the consumers who forked over the cash were clueless to the actual PC release date. I personally don’t but hey — to each their own. Moving forward, we should push to implement rights managed payment options. Money that doesn’t become spendable until we are satisfied with our purchases. Sounds good to me.

Source: forums.2kgames.com

Tags: 2K, 2K-Games, borderlands, digital rights management, DRM, Release-Date, street date

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