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The holiday season is closing in and that means the corporate figure heads we know and love are loosening their jaws to allow for some serious product pitching.

Direct from the hefty predictions department come two haymakers. The first hails from the lips of Activision CEO, Bobby Kotick, and the second comes from Nintendo’s North American President and COO Reggie Fils-Aime. Have your popcorn ready.

First lets start with Activision. Just how successful does they think Modern Warfare 2 will be? Kotick made the following statement in an interview with Bloomberg.com:

“Modern Warfare’ has the potential to be the biggest entertainment launch and not just of a video game,”

Translation, Kotick thinks Modern Warfare 2 will outsell Harry Potter and the Half-Blood Prince (which grossed $929 million, according to Box Office Mojo). According to Janco Partners Industry Analyst Mike Hickey, Rockstar’s Grand Theft Auto 4 pulled in $500 million by selling 6 million copies in its first week.

Here’s the latest Modern Warfare 2 trailer

But the corporate boasting fest doesn’t end there! Power up your Nintendo Wii and put on your “I love all things Mario t-shirt” because Reggie is prepared to lay it on thick.

GameTrailers TV host Geoff Keighley asked Reggie in a recent video interview if the new Super Mario Bros. title could outsell Modern Warfare 2 on a single platform. Reggie showed his pearly whites and delivered the following response:

“Absolutely. I say that unequivocally. On one particular platform, I do believe so.”

He then added the following stipulation to wrap up his response to Geoff:

“Now, you’ve got to give me the entire holiday selling season. Right? So let’s take it all the way through the January NPD data. Yes. I’ll put that stake in the ground.”

Here’s some New Super Mario Bros. Wii footage

Should be an interesting holiday season. What do you think? Will Modern Warfare 2 outsell the latest Harry Potter film and can the New Super Mario Bros. top Modern Warfare 2 on a singular platform level? Share your thoughs in the comment section below.