In a contrasting string of commercials, Pringles stack their chip against bagged brand competitors. The premise is simple — “not every chip gets you to the crunch.”

And as you’ll see in the Silent Hill video game scenario below, when you finally do get to the “crunch”, a strip teasing Lara Croft will be waiting. The “squelching” non-crunch counterpart is, well, not as entertaining. Enjoy.

First, the “Crunch.”

And now, the “Squelch.”