PS2 “Mountain” & Halo “Believe” Spots Nominated for Commercial of the Decade by Adweek

Not one, but two video game related commercials have been selected for consideration to win the AdweekMedia Commercial of the Decade. The list took AdweekMedia editors over a month of back and forth deliberation to narrow down, and when the smoke cleared, both the Sony PlayStation 2 “Mountain” spot and the Halo 3 “Believe” commercial made the cut. Have a look at them both below.

Sony PlayStation 2 “Mountain”

Bungie’s Halo 3 “Believe”

A little off topic here, but is it just me, or does Xbox 360 “Jump In” series of commercials from 2006 seem to borrow a lot from the PS2 “Mountain” spot of 2004? The whole connection between people outside in the city streets doing things meant to symbolize online interaction seems very similar to me. While I’m on that, I’ll get another thing off my chest. I also think that the latest “It’s More Fun Time” campaign for the Xbox 360 featuring Glee actress Jane Lynch is trying to cash in on the same successful tongue and cheek approach Sony achieved with their PlayStation 3 “It Only Does Everything” campaign. Just my two cents.

Anyway, time to get back on topic. As someone who spent years working on the advertising end of things, I’m glad to see two video game themed commercials get selected and I’d be even happier to see one of them win.