Sega Monkey-ing Around With Real-Life Chiquita Bananas
When you’re in the middle of a frantic session of Super Monkey Ball, does it make you want to reach for a nice, ripe banana? When you’re shopping for bananas at your local supermarket, does it make you want to play a frantic banana-grabbing session of Super Monkey Ball?
The game’s developer, Sega, and the fruit company Chiquita are banking on both. Today, the companies announced that Sega will feature Chiquita-branded bananas in Super Monkey Ball Step & Roll, the latest game in the franchise… and in turn, Chiquita Bananas will be printing and pasting Super Monkey Ball stickers on over 180 million of its real-life curvy yellow fruit.
No matter how you slice it, it’s a pretty savvy cross-promotion. One wonders what happened to Dole, the previous in-game banana sponsor.
Super Monkey Ball Step & Roll hits Nintendo Wii on February 9. If you’d like a free copy, Sega and Chiquita will be giving away a huge HDTV prize package away, including a Wii and a copy of the game, at www.chiquitabananas.com.
As of this writing, the sweepstakes does not yet appear on the Chiquita website.
Source: BusinessWire
