Take-Two Interactive Wants One New IP Every Year
Despite being constantly hammered about the next installment of Grand Theft Auto, Take-Two’s Alan Lewis says that the company has several important franchises and wants a new one each year.
“Every year we’re going to try to introduce at least one new IP that we hope over the long term will work well for us.”
They did just that with Red Dead Revolver, which was released in 2004 to mixed reviews, but paved the way for 2010′s smash hit Red Dead Redemption. And Mafia II, the sequel to the 2002 hit, looks like it could be one of the best games of the year when it hits in August.
And then throw in BioShock, Max Payne, Civilization, and Midnight Club, among others, and yeah, you have quite a bit of hit franchises, which obviously isn’t stopping Take-Two from creating more. And while all these new franchises will just lead to more and more sequels flooding the market, as long as they keep up their “one new IP per year” mission, I’ll be pretty happy with them.
