Microsoft: My Ware Bad, My Ware Hood, My Ware Do Stuff That Your Ware Wish It Could (Kinect & 360s)

Albert Penello, Director of Platform Marketing for Xbox, recently sat down for an interview to talk about Microsoft’s E3 offering, how he thought their line up stacked against the competition, and the future of Xbox gaming.

When asked how he felt Microsoft did at E3 in relation to their competition, Penello first played it off with a bit of humor, saying “Oh, we were terrible. [laughs]” He then immediately tilted his playa hat to the side, drooped his pants, and took us all for a cruise down to the intersection of So-So Sony Street and Nintendo Ain’t Got Nothin’ On Us Boulevard.

“I feel like we had the single biggest piece of news, which was the new console and the fact that it was shipping. [Nintendo] let a lot go about the 3DS before the show, and even though there were rumors about the new [Xbox 360] console, nobody had seen anything before we announced it that day.

I think everybody had some interesting things. We were going to be a tough spot because we were going to be talking about a product [in Kinect] that the core gamer is inherently nervous about. Obviously, when you’re building something for a different audience with a new type of content, I think we knew going in that we’re not going to get the best reaction from the briefing. But once people play it, they’re going to feel better. I wish that all of the people online could actually play it.”

I don’t agree with most of what he said personally, especially since there were a bunch of Xbox 360 Slim rumors circulating before E3 opened its doors. But hey, I can’t fault him for the game he be spittin’ — play on playa! Alright, now for the payoff…

[Thanks Gamasutra]

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  • jayme

    LAWL THATS ALL I GOTTA SAY

  • http://www.ripten.com Chad Lakkis

    Glad you liked it.

  • Mark

    I love how he said their biggest announcment was how they had a new console that the only new aspects are the quiet disk drive, wifi(which was included on both other consoles since their launch), it’s a bit smaller, and it will help a murder investigation with the amount of fingerprints it can pick up. While the 3DS will change how games are play(hopefully). And ps3 has new partners(valve!!! of all developers), and has showed that the move can be used for H-core games(specifically sorcery). He has a pretty week argument.