2K have revealed the cover art for NBA 2K11 with a press release apparently written by Kanye West. “The Greatest Cover of All Time” features Michael Jordan, supposedly the greatest basketball player of all time.
As you can see, it is not the greatest box art of all time. It’s an old sportsman sticking his tongue out with too many red filters.
“We knew as soon as we signed Jordan that we needed to do something special for the cover,” said Jason Argent, Vice President Of Marketing for 2K Sports. “This could possibly be the most highly anticipated cover art in the history of sports games and we think the image we came up with delivers on every front.”
Did he really say that? Perhaps. What I do know is that Michael Jordan is a massive video game fan, and has this incredibly non-generic thing to say:
“It’s exciting to see it all come together … I am looking forward to seeing the final product, but my kids might have to give me some lessons.”
Ho, ho, ho. What a card that man is. Anyway, enjoy the box art- click to enlarge- and let us know in the comments what your favorite box art of all time is.