Did DJ Hero Increase DJ Equipment Sales?
For all of the grief I give Activision for beating and murdering the once-special Guitar Hero franchise, DJ Hero was tons of fun. I’ve got a weird love for mashups, even if the two songs on their own are terrible, so DJ Hero’s mashups were right up my alley- but that doesn’t mean I’m running out anytime soon to buy real DJ equipment. Others don’t think the same way, according to Freestyle Games’s creative director, Jamie Jackson.
I can’t confirm it, but someone’s told me the same thing about DJ equipment — that they’ve seen sales in The States at Best Buy and Wal-Mart increase. They had a strategy where the music games were situated near their music area. I thought it was quite a cool way of doing things, but I think it works differently for each market. One thing that I’ve learnt is that the American market is vastly different to the UK and European market.
I’m going to say that there isn’t much of a correlation between the two occurrences, and that it’s pure coincidence, as I don’t know many people who would play a game and then be so willing to drop down the cash for professional DJ equipment. But I’d love to be proven wrong, because this is the kind of thing that is simultaneously funny and awesome. Good on you, Freestyle Games.
