Activision has come out with an official statement on the further development of Guitar Hero games. In February, Activision shared its plans to cancel a few games and came out to say that there were no plas to release games in the “Hero” franchise (Guitar Hero, DJ Hero, Band Hero) in 2011. The Internet exploded in mixed feelings (mostly pro-cancelation) and most took the extreme route in reporting that Guitar Hero was dead.
Activision’s Dan Winters went on record to clear everything up:
“Actually, just to clarify, we’re just putting Guitar Hero on hiatus, we’re not ending it. We’re releasing products out of the vault — we’ll continue to sustain the channel, the brand won’t go away. We’re just not making a new one for next year, that’s all.”
For now Activision is putting its money into products that are guaranteed to sell, Call of Duty, Bungie’s next title and… Spyro the Dragon. Winters goes on to say that the games they canceled in February will stay canceled as the company would like to focus on higher profiting titles.
“That would have been, and still might end up being, a very successful mid-tier opportunity for someone. But, as I said, we changed our business model to where we were going to change our business model to focus disproportionately on three big, huge monsters. Those three monsters are the Bungie, Call of Duty and Spyro titles.”