In order to properly advertise a game as epic as The Elder Scrolls V: Skyrim, you need to have one EPIC billboard.

Fear not, because Bethesda is using the entire side of the Figueroa Hotel to show off their latest RPG:

You know what else is cool about the Figueroa?  RipTen is staying there for E3!  So, we get to see that every morning when we wake up… sweeeeeeeeeet.

Dovahkiin… Dovahkiin… hmm hmm hmm… Dragonborn…

/hype