Recent rumors be damned! While talking with CVG at a Vita launch event, Sony Computer Entertainment President, Andrew House, said that the company was planning a new console announcement for E3 2012. He then commented on the longevity of the PS2 to illustrate the fundamental differences between their logic and that of their competition.

“I don’t think we’re contemplating talking about anything to do with future console iterations at this point … one thing I always point to is that, somewhat in contrast to our major competitors, we have, particularly with PS2, managed the length of the lifecycle and ensured its profitability for our publishing partners for a much longer lifecycle than has been true of the competition.”

Supporting the statements made by his colleague, Sony Corporation Representative Corporate Executive Officer and Executive Deputy President, Kaz Hirai, shared the following with press at the Consumer Electronics Show (CES):

“I’ve always said a 10-year life cycle for PS3, and there is no reason to go away from that.”

Simple math tells us that we are probably not going to be able to get our hands on a PS4 until 2016, but simple logic tells us that hype building machine will start well before then, so while we may not hear anything about PS4 at this year’s E3, the real announcement can’t be that far away.