EA and PopCap have fucked over more than 750,000 users by planning to shut down a game in which real money has been invested.

ZipZapPlay’s Facebook game Baking Life is the target of the cut, which will go offline on January 31st. Customers are being told to spend their remaining virtual currency before then- purchase with real money- as it “will not be redeemable nor transferable to other titles after that date.”

The game currently has 760,000 monthly average users and 100,000 daily active users.

PopCap’s VP of communications Garth Chouteau said:

“The Baking Life player numbers have dropped in such a way that Baking Life is no longer performing well enough to justify continued support. As such, we are reallocating resources to games that we are developing for future release.”

This is an astonishing move by EA and PopCap. It’s robbery. These players have invested real time and money into this game (arguments about their misguided decisions notwithstanding) and now they’re fucked- they can’t get it back. I can’t help but worry about this happening to even bigger games in the future as they stop being profitable.

Via Develop