Activision Blizzard Boss Joins Coca-Cola’s Board of Directors

Coca-Cola, the world’s foremost purveyor of sugary drinks has announced that Activision Blizzard CEO Robert Kotick has been elected to join the company as a Director for the soda outfit’s Board of Directors.

If you’re wondering why this is even happening, allow Muhtar Kent, CEO and Chairman of Coca-Cola to explain it to you.

Bobby brings an entrepreneurial mindset and a high level of financial literacy and digital knowledge to our Company…His global brand expertise and insight will be invaluable as we continue to grow our business and invest in enhancing our digital engagement with consumers and customers around the world

It’s worth noting that Kotick has previously served as a Director for Yahoo from 2003 to 2008. So, does this mean we should expect yearly iterations of the drink with minimal changes to the formula like what they’re doing to a certain franchise? I kid! I’ll leave the Call of Duty and Guitar Hero jokes for you folks to dish out. Let’s just hope this appointment doesn’t fizzle out… yeah, that’s the last one!

[Source: IndustryGamers]