If you ever had doubts that social media was breaking down barriers between consumers and corporations, the activities of the past month have surely provided the proof you need. From Mass Effect 3 fans’ outrage at that game’s ending to Kickstarter fueled development, it’s clear that the “people” do have the power. Now, Razer is reinforcing it’s “For Gamers, By Gamers” motto.
CEO Min-Liang Tan is offering left-handed gamers a chance to make their gaming peripheral dreams come true. Razer is prepared to create, market and sell a left-handed Naga gaming mouse (ideal for the raidaholic in all of us) if the Facebook post received a minimum of 10,000 likes. Even if every single one of those translates into a sale, the company will still lose money on the endeavor, but they will certainly garner enough intangible good will to make up for it.
You can read the post below, and see what others are saying about Tan’s offer on the Razer Facebook page.
At GamesCom last year, a gamer stood up and said “You guys suck – you need to make a left handed Naga”. I paused, looked at him and said “Dude – we’re the ONLY brand in the world that makes a left handed gaming mouse – the Razer DeathAdder.” He thought about it, smiled and said “Thank you and I’m sorry I said you guys sucked.”
We’ve always taken care of the southpaw gamers of the world with our ambi mice and the LH DA – in fact, for every left-handed DeathAdder we make, we’re losing money with each sale – and this in turn means we have less dollars for research and development of other products. But we do it because we believe that For Gamers. By Gamers – means for Left Hand Gamers too.
And we DO want to make a left handed Naga – but we can’t just make it for 100 people – even for 10,000 gamers, it’s a huge loss maker for Razer.
But I do hear all of you out there that have been asking for a LH Naga – and I’ll throw the challenge back to you – if there are 10,000 Likes in a month from now on this post, we WILL make a LH Razer Naga. You’ll need to be patient though – because it will take at least a year from when we start. But you will have my word that we will make one.
So – Left Handed MMO Gamers of the World – it’s all up to you. 10,000 Likes by 21 April 2012 and we will make a Left Handed Naga – for you – For Gamers. By Gamers.
What’ll it be lefties? Is this something you’re interested in, or will it be too hard to unlearn your gaming habits forced upon you by the oppression of tyrannical righties?