UPDATE: It seems the cupcakes have arrived in BioWare’s office. Fuss Cupcakes themselves sent pictures of the multi-colored cupcakes to Game Informer, and I must say, they look delicious!

Yep, that’s what 402 cupcakes look like and the notes included are letters from fans who donated for the cause and are pleading for BioWare to change the game’s ending.

If you’re thinking that each employee gobbled up a cupcake or two – think again! BioWare’s Chris Priestly has posted on the studio’s official forums that they’re donating the cupcakes to a youth center. It’s not because they have a thing against sweet treats but rather, they think that the cupcakes “was not sent in the context of celebrating the work or accomplishment of the Mass Effect 3 team.”

However, Priestly also states that “the gesture certainly gained our attention both with its creativity and deliciousness;” and that fans should keep providing their feedback as it’s very important for the Mass Effect team.

I guess it’s a win-win for the fans and youth center kids who are getting a LOT of yummy treats.

via [Kotaku]

Original Story

Yeah, we know a lot of people are unhappy about Mass Effect 3’s ending. The question is, what are you going to do about it? Some fans complained to the FTC, some just accepted it, but a few tried extracting their revenge by giving BioWare diabetes!

All kidding aside, a user on the BioWare forums started a new campaign – Retake ME3: Cupcake Campaign! Sounds like it could be potential ME3 DLC, no? The forum posters had this to say regarding the matter:

As fans, we want Bioware to do right by us, and fix the endings for Mass Effect 3. But we also want to let Bioware know, that we trust them, and have faith in them.

Bioware has been slammed by negativity from all sides in the last few weeks. This is our way, as fans, to drive our message home, but in a (literally) sweet way. We want Bioware to add some more ‘sweet’ to their ‘bittersweet’ ending. What better way to do this than with CUPCAKES :-D

The Mass Effect 3 fans organized a donation pool of over $1,000 so they can send 400 cupcakes bought in a bakery (Fuss Cupcakes) that is near Bioware’s Edmonton studio. In a rather clever move, the cupcakes will be colored Red, Blue and Green with a corresponding A,B,C to them too! – a clear jab at BioWare’s “multi-choice” ending.

People who donate for the cause can also attach a simple one sentence note that will be attached to the box of said cupcakes. If you donated but can’t think of anything to say to the EA-owned studio, don’t fret, as an open letter will be included when the cupcakes are delivered.

Mass Effect fans are scheduling the delivery to be made on Friday, March 31. We’ll update the situation if someone from BioWare suddenly becomes obese or is tested positive for high sugar levels (yep, I’m kidding).

Source: BioWare Forums (via GameInformer)

Image: Dachindae’s DeviantArt