We just received word that Ghost Recon Future Soldier is set for release on Xbox 360 and PlayStation 3, having “gone gold” in advance of the game’s May 22, 2012 release. That’s not the interesting part, though. It seems that Ubisoft’s Senior Vice President of Sales and Marketing, Tony Key, thinks Call of Duty: Black Ops II is a little bit too similar.
“While one of our competitors recently revealed plans to imitate our game’s future technology for their release in the fall, we’re proud to be bringing Ghost Recon: Future Soldier to retail this month,” said Tony Key, senior vice president of sales and marketing, Ubisoft. “Future Soldier has an unparalleled amount of high-tech weapons, gadgets and technology based on real prototypes currently in development that will show gamers the true meaning of future warfare.”
I’m not so sure that this is a fight Ubisoft should be picking. Ghost Recon and Call of Duty have always been very different play experiences with the former focusing on slow, cerebral squad-based tactics dotted with precision takedowns with extreme prejudice. Call of Duty, on the other hand, is more of a twitch shooter, with a blockbuster movie feel to the single player experience. If this is a signal that Future Soldier will play so much more like Call of Duty that the comparisons are going to be drawn, who is really the imitator?
Setting alone isn’t enough to convince me that there is imitation, especially given the development cycles on games.
One thing’s for sure, though. This is going to be an interesting fight to watch.