A few days back, we reported that Nexon was rumored to have been in talks to buy out Electronic Arts. I’m sure most of you (I know I certainly did) scoffed at the notion. Although Nexon is probably big enough to acquire EA, which is valued at something akin to $5 billion, there’s no reason for either company to be interested in the buyout. EA‘s doing well enough for itself and both target radically different audiences of gamers.
For those that vehemently doubted the rumor, you were right. Bloomberg, who broke the story, backtracked and stated that Nexon was in talks with EA, not about a buyout but to broker a deal to have Nexon distribute FIFA Online 2 in Asia. It’s a wise move for EA, considering Nexon’s extensive history and success in online gaming especially in Asian markets.
According to an inside source, EA and Nexon could announce the partnership next month.