I love Spider-Man. I also enjoy wearing sneakers on on my feet in order to protect them from nails, jagged rocks, broken glass, fiery coals, etc. If you combine the two, there’s a good chance you’ll have my money in your pocket when all is said and done.
Marvel Comics first introduced Spider-Man in 1962, by way of a book titled Amazing Fantasy (issue #15 if you’re a collector with twenty grand to burn). Reebok created the Pump technology in 1989, and it took off like a rocket after a brilliant marketing move by then 23-year-old, second-year Boston Celtic’s player, DeCovan Kadell “Dee” Brown.
For those of us old enough to remember running to the store to buy Reebok Pumps after seeing the Dee pump up his shoes before executing a one-bounce rim-rocking jam during the 1991 NBA Slam Dunk Competition, give yourself a pat on the back — then finish reading this and head to the couch, because it’s getting close to our nap time. Everyone else, feel free to click this link and watch it for yourself on the YouTube.
With the 20 year anniversary of the “Pump” technology passing not long ago, and the 20 year anniversary of the “Insta Pump Fury” sneaker just around the corner, Reebok has decided to pump up the branding on one of their most iconic gadget equipped shoes.
Fans of Marvel Comics and Reebok Pump technology will be able to lace up their Limited Edition Reebok Insta Pump Fury Spider-Man Sneakers, tap the patented tongue popping rubber bubble a few times, and get some much needed hop boost before realizing that it’s a lot easier to dunk a basketball than it is to scale a building.
It looks like you’ll also be able to get your hands on a few kid-sized and grown up non-Pump variety designs, but where’s the fun in having a sneaker with no super powers? Am I right? Lastly, if you’d rather play villainous footsie, you can grab a pair of black and white Venom’s instead. As of right now though, there’s no indication that Spidey’s symbiote arch-rival in footwear will be capable of Pump action.
Currently the Marvel branded shoes are only available in Japan, but Reebok is planning to roll these bad-boys out in the United States some time in July (according to the Marvel website). And with the latest Amazing Spider-Man reboot set to hit theaters just over two weeks away, on July 3rd, and a video game counterpart shipping one week earlier, on June 26th, my spider-sense says we can expect to see these sneakers in our local Foot Locker right around the time of the film’s release.
And remember kids, with great Pump-power, comes great Reebok-ability!
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