Remember the Watch Dogs trailer that first debuted at E3 this year?

There was a snippet of a QR code that took you to an augmented reality site:, where you could sign up for an email list to be informed about “tickets” for an art event that was provided on the site.

The first is from a Joseph Demarco, which reads:


Then, another from the dotconnexion team:

From dotconnexion@gmail: 


“It is with great regret that we inform you that Joseph Demarco passed away in a tragic, yet unexplained accident. Being one of the most important philanthropists in the local digital art scene, his demise is left with a deep void in the community. Out of respect for his friends and family, the dotconnexion exhibition will be cancelled.


Sincerely yours,


The dotconnexion Team.”

Interestingly enough, it seems that rather than being BCC’d, everyone who signed up for the email list was CC’d. Was this a mistake, or is this meant to be a way to connect the community to solve an epic AR puzzle?


“THE REPORTS OF MY DEATH ARE GREATLY EXAGGERATED” is a quote from Mark Twain, who wrote this when hearing of his own death. I’m still not quiet sure how this is relevant to the dotconnexion exhibit and Watch Dogs as a whole. Thanks for the tip, Jeovrugt!