While I don’t play MMOs, I’m constantly fascinated by the business maneuvers the companies running those games are making to attract and keep players. Today’s story is about the high monarch itself, World of Warcraft. In anticipation of the “Mists of Pandaria” release, Blizzard has slashed the price of the series by 75%. This means that the WoW Battle Chest that contains the base game and the “Burning Crusade” expansion go for $5, as does the “Wrath of the Lich King“- the second expansion. The most recent expansion- “Cataclysm“- goes for $10. “Mists of Pandaria” will cost $39.99 on release date.
As the drop in players since “Cataclysm” has been way more drastic than the dip between “WotLK” and “Cataclysm”- almost 2 million versus a half million- a new expansion has been expected to reinvigorate the base. Whether “Mists of Pandaria” will manage to do this or not will become a little more evident on its release date, September 25th this year on PCs. You can check out the cuts at the Blizzard store here.